With customers getting more of their product information online, in-store advertising has lost some relevance. With this in mind, advertisers are pooling their talent, sometimes among each other, to bulk up their online advertising efforts to woo online shoppers offline, into stores and down the path to a purchase. WPP ad shops JWT and Ogilvy & Mather have teamed up to create a new agency, focused on baiting customers online.
The joint venture currently has 3,400 staff across its U.S. offices and will continue to seek ad talent in the next year, according to a JWT spokesperson.
In the meantime, companies looking to diversify their talent pool increasingly strike strategic partnerships as they look for ad talent savvy about consumers' online habits. A logical move, as brands' online ad spending surpasses print ad expenditure.
(NYT)
Sales Buzz
Encore Path Hiring Sales Reps (FINS)
The Baltimore-based medical device company is looking for salespeople with an understanding of the difficulties of stroke victims to sell its arm rehabilitation devices.
Russian Rendezvous (WSJ)
Swiss drug giant Novartis, which recently laid off 1,400 sales staff in the U.S., is now investing $500 million into building new R&D plants in Russia, as part of its new push to explore emerging markets as U.S. patents expire in the next few years.
WebFilings to Hire 250 in Iowa (Business Facilities)
The Iowa-based financial reporting software company is building new offices in Iowa -- and hiring experienced technology sales professionals to fill them.
Marketing Buzz
The Search Resumes (Ad Age)
Ad hiring has mostly picked from its valley in May this year, with online media companies offering the most potential for growth and accounting for 12% of U.S. media employment this year.
U.S. Spends More on Online Ads Than Print Ads (WSJ)
Online ad spend will reach $25.8 billion in 2011, exceeding print ad expenditure for the first time. Print is projected to reach only $22.8 billion by marketing research firm eMarketer.
Hot Jobs (The Toronto Star)
Social media marketing experts will be in demand next year, according to recent studies by the University of Toronto's Employment Center. Other hot commodities include insurance sales agents and technology sales pros.
Buzz Around The Office
Hallmark is on to You (Buzzfeed)
Card companies are not buying the charade of your Facebook popularity, calling your bluff with this biting category of holiday cards.
List of the day: From Lemon to Lemonade
If you're caught in the uninspiring grind of your current job, but aren't quite disillusioned enough to actively look for a new one, here are ways to make your toil worthwhile.
1. Build new skills that will help you land your dream job
2. Commit "career adultery," i.e., put your resume up on LinkedIn and signal your interest to new employers
3. Mix things up at the office -- change your desk arrangement or try to work from home once in a while, if that's an option.
(Source: Forbes)
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