Startup Gigs May 20 2011

Fiksu Seeks 'Smarts'

By joseph walker

Fiksu, a Boston-based mobile app optimization company, says it will hire 40 new people in the next year, doubling its workforce. Half of those new hires will be engineers and developers, and the other 20 will be in sales and marketing roles.

The company began as a mobile app developer in 2008, but recently moved into helping other companies draw downloads and loyal users to their apps. Clients include Groupon, Gilt Groupe, and MTV, said CEO and founder Micah Adler.

"The two key things that our platform requires are strong analytic and algorithmic skills, and the second is being able to write scalable systems," said Adler, a former professor of computer science at the University of Massachusetts, Amherst. The company works with Ruby on Rails, but experience in the language isn't a requirement.

Adler, 42, said the company offers competitive compensation packages that include equity.

Because the company is working exclusively in mobile, candidates can impress Adler and his team by demonstrating that they understand the challenge in working in mobile as opposed to desktops.

"There's a lot of technical differences, from how advertising and marketing can be tracked, to what inventories are out there, to responsiveness and connectivity issues," Adler said.

But experience in mobile isn't necessarily an upside. "The mobile space is rapidly shifting," he said, so "someone with deep knowledge of how mobile worked four years ago is actually not that useful to us."

A native of Finland, Adler named his company, Fiksu, after the Finnish word that means "smart" or "clever."

Write to Joseph Walker




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