Morning Coffee Jul 14 2011

Oprah Crowns Herself Chief

By chris prentice

If Oprah Winfrey wants something done right, she does it herself. This fall, the media mogul will take the reins at her cable channel, OWN.

Winfrey and the board fired Christina Norman as chief executive in May, and the network has had an interim chief since. The six-month-old network has low ratings and currently airs reruns of "Dr. Phil" and "What Not to Wear." OWN needs original programming and, more importantly, strong leadership and a clear creative voice in its day-to-day operations.

That's just what Winfrey, 57, has. With her self-titled television show and magazine, she inspired fan loyalty that would make most companies jealous.

Now, she will have to use that strong personal brand -- as well as her media savvy -- to get the network on track.

In addition to her current position as chairman, Winfrey will take on the CEO and chief creative officer roles at the network, which is co-owned by Discovery Communications and her Chicago-based production company Harpo Studios. Harpo presidents Erik Logan and Sheri Salata will join her at OWN, where they will also serve as presidents. (WSJ, NYT)



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