Morning Coffee Jul 30 2012

GM Marketing Head Out

By Beecher Tuttle

General Motors wrapped up a busy and puzzling 48 hours on Monday, officially inking a massive reworked sponsorship deal with U.K. soccer giant Manchester United one day after firing its global marketing chief, Joel Ewanick, for failing to properly vet the financial details of the deal, according to The Wall Street Journal.

Recently described by Chief Executive Dan Akerson as a "glass breaker," Ewanick has been exactly that, often making headlines for controversial moves like pulling the plug on GM's partnership with Facebook just days before the social network went public. Ewanick also turned some industry heads by taking what many perceived to be a cheap shot at competitor Ford during a recent commercial.

GM's decision to remove Ewanick has nothing to do with the Facebook decision, the Journal said, although the timing did draw the ire of some top GM execs. Rather, Ewanick was removed for an apparent misstep in the Manchester United deal, first announced in May, which GM had to revise after initially coming to terms.

In a statement, GM said that Ewanick resigned after failing "to meet expectations the company has for its employees." Alan Batey, head of North American sales for GM's Chevrolet brand, has been named interim CMO, according to Ad Age.

Sales Buzz

Best Buy Founder Pushing for Buyout (Bloomberg)

Best Buy founder Richard Schulze, who has expressed interest in taking the struggling electronics chain private, is reaching out to former executives to prepare a team if his bid is successful. Schulze stepped down as Best Buy chairman last month.

Levinsohn Leaves Yahoo (WSJ)

After being passed over for the full-time role, Yahoo's former interim CEO Ross Levinsohn announced he is moving on from the company. Levinsohn failed to divulge where he is headed next.

Mining Complaints (WSJ)

Retailers and other consumer-facing companies have begun mining online reviews and social media conversations as part of their quality assurance initiatives.

Supervalu Axes CEO (WSJ)

Weeks after issuing a dismal quarterly earnings report, U.S. grocery chain Supervalu has cut ties with Chief Executive Craig Herkert. Chairman Wayne Sales has been named Herkert's successor.

Marketing Buzz

It's Omega's Time Now (WSJ)

Official Olympic timekeeper Omega has scored a "coup" by taking the place of close rival Rolex as the key sponsor inside Center Court at Wimbledon.

Meet Skift (Adweek)

PaidContent founder Rafat Ali has launched a new start-up, Skift, to help collect and make sense of publicly available travel data. The site will be ad-supported, although Ali expects to launch subscription-based data products at some point soon.

SS+K Taps New CCO (Media Bistro)

SS+K will fill its open chief creative officer position with Bobby Hershfield, current creative director at Mother New York.

Buzz Around the Office

All Cracked Up (Yahoo)

Brazil's Felipe Kitadai, the bronze medalist in the 60-kilogram judo competition, has asked the International Olympic Committee for some new hardware after dropping and denting his medal while wearing it in the shower.

List of the Day: Reasons Not to Telecommute

It sounds like a dream, but if any of the below applies to you, you'll want to say no thanks.

1. You're a social person and do best when interacting with others.

2. You make your best impressions in person.

3. You're not self-motivated enough to work alone.

(Source: MoneyWatch)




Play the new finance career game from FINS!

Financial Dream Jobs - Sign Or Decline
You just got an offer for your dream job,
BUT...
The firm just had a major marketing misstep.
SIGN DECLINE


 
  • Copyright ©2014 Dice Holdings, Inc. All rights reserved.
Log in 
FINS Login
 
*Indicates required field
 
User Name*
Password*
     Forgot Your Password?
Or log in using your Facebook account:
Connect with Facebook