Highland Capital is paying back Andy Miller after his company, Quattro Wireless, showered the venture firm with riches in last year's $275 million sale to Apple.
Miller is leaving Apple, where he was vice president of mobile advertising, to join the Boston-based venture firm as a general partner. Kara Swisher of All Things Digital first reported the news, citing sources familiar with the situation. A Highland Capital representative confirmed the new hire.
Miller will work in Highland's Menlo Park, Calif., office and focus not just on mobile but on digital investments broadly.
At time of the Apple acquisition in January, Miller said in a blog post to advertisers that Quattro staffers are "thrilled" to become a part of Apple, and that the company's mobile-ad services would not change. But in August, as expected, Miller had to oversee the shutdown of Quattro within Apple as the company launched its iAd platform, which distributes interactive ads on iPhones and iPod Touch devices. "We believe iAd is the best mobile ad network in the world, and starting next month we're going to focus all of our resources on the iAd advertising platform," Miller said at the time.
Highland and Globespan Capital Partners put about $30 million into Quattro before its purchase by Apple. Quattro not only served ads to consumers' mobile phones, but it also built mobile Web pages for various businesses and provided analytics on how ads performed.
Miller also saw success with another company he co-founded called m-Qube, a mobile software company that VeriSign bought in 2006 for $250 million. Globespan was also an investor in m-Qube.
In May, Highland backed a new company from another Quattro co-founder, Lars Albright. His company, a mobile apps maker called Session M., raised $6.5 million from Highland and Kleiner Perkins Caufield & Byers.
Highland has seen a few staff changes this year: in March, Richard de Silva transitioned to venture partner to pursue entrepreneurial endeavors in the Menlo Park office, while Matt Nichols left the Boston area office as principal to become executive vice president of operations at online jewelry start-up Gemvara, a Highland portfolio company.
Scott Austin is a reporter for Venture Capital Dispatch, where this story originally appeared. Write to him here.