Is Eastman Kodak in its final death throes?
After 131 years in business, Kodak is so desperate for cash it's now trying to sell its imaging patents. Employment is in a similarly dismal state, with its numbers dwindling to 18,800 last year from almost three times that in 2004.
In 2001, Kodak ranked No. 27 on list of best global brands compiled by Interbrand Corp., which ranks brand strength. Last year, it didn't even make the list of the top 100.
Kodak has product problems. But it also has a brand commitment problem. It never really reinvented itself as a digital leader when the era of film ended. Now, it's trying to jump into a printer business dominated by better-known players. (Rival Hewlett-Packard Co. was No. 10 on Interbrand's list last year, for example.)
The question is, what will happen to the thousands of Kodak employees who have survived years of cuts? (WSJ)
New Businesses Aren't Hiring (FINS)
Without enough demand, new businesses have little reason -- or money -- to build staff. And, according to new, experimental data from the BLS, those new businesses may be the biggest driver of new jobs in the U.S. economy.
Strong Headwinds (Bloomberg Businessweek)
Major consumer companies are seeing consumer demand weaken. The companies, including PepsiCo Inc., Walt Disney Co., and Honda Motor Co., run the industry gamut.
Getting Leads from Marketers (SMM)
Marketers and analytic tools can be valuable resources for salespeople. One of the keys for utilizing marketing to increase sales leads is as simple as sitting down with marketing staff and having a chat.
From Marketing Department to Boardroom (Marketing Week)
Gaining a broad understanding of various roles in the company is a valuable asset to anyone, particularly for marketers who hope to be CEOs one day.
IAC Loses Finance Chief (FINS)
Thomas J. McInerney is leaving his role as CFO of the digital media conglomerate IAC/InterActive Corp. The New York-based company has yet to say who will replace him.
UCLA's New B-School Program (CNNMoney)
The University of California Los Angeles' Anderson School of Business is revamping its B-school program to focus on what everyone needs: jobs. The school will offer at least three types of certificates in marketing.
Buzz Around the Office
Baby Addicted to Apple Juice Tells All
This one-year-old has outrageous problems. Apple juice addiction, a mean mom and spit bubbles are just the tip of the iceberg.
List of the Day: How to Get Good Online Recommendations
1. Ask people who know you and your work well.
2. Write recommendations for others.
3. Look at examples of recommendations on LinkedIn.
For news you need to know throughout the day, follow salesFINSider on Twitter and Facebook!