As middle class consumers become fewer in number, sales marketing trends in the U.S. may begin to count them out all together. That means that your middle-of-the-road sales pitch may need some tweaking soon.
Proctor & Gamble is one of several major U.S. companies to recently change its consumer marketing approach to focus specifically on the rich and the poor, The Wall Street Journal reported.
Other companies taking similar approaches include Heinz, Kellogg's, Saks and Neiman Marcus -- some of which are developing more and more products for lower income groups, while others are beginning to target only wealthy consumers.
Luxury retailers who have seen a recent rise in spending among wealthy consumers have reacted almost instantaneously by raising their prices.
The significance for those who work, or are looking for work, in sales or marketing is that the latest trends may drive a growing need for pitches that specifically target one end of the country's income gap. Something to consider if your looking to stay ahead of the curve with your next big sales or marketing idea.
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