Recruiting
Huskers might have an in at this firm. Chairman Joe Moglia, who left college football coaching for Merrill Lynch in the 1980s, has been volunteering at the University of Nebraska athletic department as a life-skills consultant to athletes. College baseballs fans may take note that the company bought the naming rights to Omaha's downtown stadium, home of the College World Series -- now called TD Ameritrade Park.
The family of founder Joe Ricketts owns the Chicago Cubs baseball franchise. He is forming a political organization to run ads against lawmakers who use earmarks to steer government funds to home-state projects, including Senate Majority Leader Harry Reid.
The company recently introduced "Business Evaluator," a new tool to help registered investment advisers who are thinking about joining or starting an RIA firm. It helps them compare business models, estimate expenses, identify their motivations and strengths and design a plan to start a business transition.