E*Trade Financial Corp.
E*Trade Financial Corp. is an online broker and lender based in New York. Its main business is an online discount brokerage service for self-directed investors, but it also has local branches and retail banking. Hedge fund Citadel Investment Group LLC is its largest stock and bond holder.
The company's mortgage lending and mortgage-backed securities investments led to big losses in the credit meltdown in 2008. The appointment of an internal candidate to the post of interim CEO has fueled speculation that the company could be readying itself for a sale. Rival TD Ameritrade Inc. has made no secret of its interest.
The company may be known best to the public for its commercials featuring a street-wise, financially-savvy talking baby.