Marketing Manager (US Market)


Company:: Moody''s Corporation
Location:: New York City, NY
Job Type:: Full Time
Category:: Sales & Trading

Yrs of Exp:: 5+ to 7 years
Posted:: 12/20/2012

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Job Description

Our views matter. So will yours. Further information about 'working at Moody's' is available at our Careers Page at www.moodys.com

Role:

The marketing manager role is responsible for creating and executing, relevant integrated marketing campaigns of Moody's Analytics solutions targeted at key segments in the US market.

Responsibilities:

- Develop and promote solutions from the initial strategy development to execution.
- Create and execute integrated campaigns specific to the needs of each project and in support of the brand.
- Work with the corporate communications team to create and implement a strategy that supports our marketing efforts.
- Drive forward the creation of solutions-oriented marketing collateral (e.g. brochures, presentations, email campaigns and web content), ensuring a cohesive message across all divisions.
- May develop a resource plan for supporting marketing collateral creation.
- Guide market research studies to determine how to position Moody's offerings and increase awareness of the brand.

- Undergraduate/first-level degree (e.g., Bachelor's degree) preferred.
- 5-7 years of experience in marketing to the financial services industry.
- Significant experience with planning and executing marketing campaigns and promotions across channels in a business-to-business market.
- Ability to articulate and communicate the benefits of technical tools and services to a financial services audience.
- In-depth knowledge of various integrated marketing tools and techniques (including media placement, marketing channels and marketing automation systems).
- Experience with IT development processes related to the website development, web analytics's or marketing applications preferred.
- Familiarity with content management systems.
- Experience in developing campaigns in support of key objectives and reporting on campaign progress.
- Ability to articulate business requirements for development projects to the technology team.
- Ability to lead and manage multi-disciplinary project working groups.
- Excellent written and verbal communication skills.
- Exceptional problem solving capabilities.

Moody's Analytics helps capital markets and risk management professionals worldwide respond to an evolving marketplace with confidence. The company offers unique tools and best practices for measuring and managing risk through expertise and experience in credit analysis, economic research and financial risk management. By providing leading-edge software, advisory services and research, including the proprietary analysis of Moody's Investors Service, Moody's Analytics integrates and customizes its offerings to address specific business challenges. Most recently voted by Waters Magazine the "Best Credit Risk Solution Provider" for the third (3rd) year in a row, Moody's Analytics is a subsidiary of Moody's Corporation (NYSE: MCO), with reported revenue of $2 billion in 2010, employs approximately 6,000 people worldwide and maintains a presence in 26 countries.

Moody's is an equal opportunity employer.

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