Director of Brand Strategy

Company:
Dow Jones & Co. Inc
Location:
New York City, NY
Job Type:
Full Time
Posted:
8/5/2013

Job Description

When you join Dow Jones, you become part of one of the most dynamic, creative and savvy news and information companies in the world. As a global leader in news and business intelligence, we're newswires, websites, newspapers, apps, newsletters, databases, magazines, radio and television--including some of the widest-read and most-respected brands, like Factiva, The Wall Street Journal, Barron's and SmartMoney. Our media inform the discussions and decisions that are vital to the world's commerce, while our databases make the business world more transparent. We continually develop technology to transform information into insight and insight into prosperity. From 58 countries and in a dozen languages, we enlighten and inspire audiences with authoritative, differentiated and trusted content.

Director, Brand Strategy

The Director of Brand Strategy must bring a blend of talents and expertise in strategic consulting and marketing/branding.

As part of the marketing team, the Director of Brand Strategy will help define, steer and realize the strategies necessary to grow the WSJ and DJ brands, and work with his/her marketing peers to define strategic marketing, communications and activation campaigns across the product portfolio.

Responsibilities:

  • Help define, champion and drive short- and long-term marketing campaigns that elevate the WSJ and Dow Jones brands
  • Leverage consumer insights from primary and secondary research, including audience behavior and competitive analysis, to drive strategies for marketing campaigns that deliver results
  • Set clear target objectives and goals for marketing campaigns based on fully researched strategies
  • Identify target audiences for various projects across the businesses, create brand positioning and messaging and cultivate smart partnerships that can help grow each product and the overall brand
  • Help in the creation of marketing assets, including messaging, that are relevant to the brand and target audience, writing creative briefs, and steering the strategic direction of ads, multimedia materials and other creative assets
  • Provide strategic advice on locally driven marketing initiatives
  • Is the marketing liaison with editorial, product and sales for new campaigns and initiatives

Qualifications:

  • Proven strategic thinker
  • Strong relationship skills
  • Excellent written and oral communications skills
  • Exceptional communication and organization skills
  • Excellent presentation skills; able to seamlessly move across conversations at all levels of the organization
  • Minimum of 5-7 years of brand/marketing strategy experience

Dow Jones: Making Careers Newsworthy


At Dow Jones our Managers work to meet our equal opportunity and affirmative action objectives and our Employees help to foster a professional, welcoming and encouraging environment.
EOE/AA/M/F/D/V

*LI-JA1



Company Description


Dow Jones & Company, Inc. is a global provider of business and financial news and information. The Company’s operations are divided into three operating segments: print publishing, electronic publishing, and general-interest community newspapers. The print publishing segment contains the operations of The Wall Street Journal and its international editions, Barron’s and other periodicals, as well as U.S. television operations. Electronic publishing includes the operations of Dow Jones Newswires, Dow Jones Indexes, and WSJ.com among others. Community newspapers published by Ottaway Newspapers, Inc., a wholly owned subsidiary of the Company, include 19 general-interest dailies in 11 states.
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