New York - Marketing Manager - Equity Research & Analytics for Hedge Funds


Company:: Excelsior Professional Search
Location:: New York City, NY
Job Type:: Full Time
Category:: Hedge Funds


Posted:: 2/6/2013

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Job Description

Our client is an innovative investment research services provider to the hedge fund sector, with an excellent reputation and fast grow client base. As part of their growth drive, this is a newly created role for a Marketing Manager to lead in the design and execution the company's marketing strategy to both strengthen their existing business position globally, and create "go to market" strategies for new products / research service lines within the key financial territories globally. This means crafting the strategic marketing plan, and then taking the marketing plan from the strategic - business drivers, problems, solution messaging and value propositions, through to tactical operations - design and copywriting for collateral, website redesign, events, campaigns, PR, lead generation etc. As this is the first dedicated marketing role for this company, there is a great opportunity for this person to develop the role and 'make it their own', and create something.

Appropriate applicants will have:

• Experience in a similar marketing role marketing financial research, data or analytical technology propositiions - both product marketing and marketing communications experience is essential

• Creative writing skills to conceptualise marketing communications, and ability to utilize modern technologies and approaches etc.

• Demonstrate a successful track record for effectively marketing to the investment banking and securities industry, ideally hedge funds. A background or understanding for the research analyst target market is important (equity research, fundamental research, fundamental analysis etc)

• Must be able to develop close working relationships across the business locally in New York and globally, and be able to act at both strategic and tactical levels.

• Have the ability to take this company's key messages and bring them to market through various campaigns including mailing campaigns, roundtables, trade shows, press, whitepapers, social media etc.

• Marketing related degree or an additional marketing diploma etc is an advantage.

Great opportunity for someone to work closely with the CEO to create a marketing function for a very exciting business venture.

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