Content Marketing Lead

Company:
Dow Jones & Co. Inc
Location:
New York City, NY
Job Type:
Full Time
Posted:
6/27/2013

Job Description

WSJ. Custom Studios is looking for a dynamic Content Marketing Lead responsible for crafting compelling content marketing strategies and ideas that drive outstanding results for our clients. You will coordinate with our creative, branded editorial and marketing teams to oversee development of content marketing proposals in response to proactive and reactive ad sales opportunities.

What you do:

• Partner with internal teams to create compelling content marketing strategies and ideas that are digital-centric but that can be translated across multiple channels, including print, video, mobile and tablet
• Translate those ideas into excellently written proposals within a deadline-driven environment
• Develop general creative platforms to more specific content/topic ideas, editorial calendars, or video episode treatments
• Establish a universal business discipline for content marketing idea generation and strategy development within WSJ. Custom Studios
• Contribute to team development related to digital content marketing best practices
• Support development of WSJ. Custom Studios case studies and marketing collateral
• Support the development of WSJ branded content programming & packages

Who you are:

• You value storytelling
• You’re the kind of person who will thrive serving as a content marketing expert that always contributes creative ideas
• You understand the nuances of content development and distribution
• You can lead a creative brainstorm
• You know how to write a simple, compelling content marketing proposal
• You have a track record of transforming creative ideas into successful content marketing executions across multiple platforms (and measuring it)
• You’re a trusted leader, effective communicator and positive contributor to a team dynamic – you are not a wallflower
• You are willing to roll up your sleeves and take ownership of finding solutions


Dow Jones: Making Careers Newsworthy
At Dow Jones, our managers work to meet our equal opportunity and affirmative action objectives and our employees help to foster a professional, welcoming and encouraging environment.
EOE/AA/M/F/D/V



Company Description


Dow Jones & Company, Inc. is a global provider of business and financial news and information. The Company’s operations are divided into three operating segments: print publishing, electronic publishing, and general-interest community newspapers. The print publishing segment contains the operations of The Wall Street Journal and its international editions, Barron’s and other periodicals, as well as U.S. television operations. Electronic publishing includes the operations of Dow Jones Newswires, Dow Jones Indexes, and WSJ.com among others. Community newspapers published by Ottaway Newspapers, Inc., a wholly owned subsidiary of the Company, include 19 general-interest dailies in 11 states.
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